Pricing Strategy29th November 2013

How do you optimise your pricing? If the answer to this question is a mystery, this blog will help ... and being based on a series of presentations that I recently gave to business professionals, I know it hits a chord! Pricing in isolation is nothing ... waving a flag with a price in the middle of a field is unlikely, on its own, to drive anyone to buy your product or service ... so to be effective, a price needs to be a fully justifiable component of your strategy ... and only then