Tag: "Strategy"

Pricing Strategy29th November 2013

How do you optimise your pricing? If the answer to this question is a mystery, this blog will help ... and being based on a series of presentations that I recently gave to business professionals, I know it hits a chord! Pricing in isolation is nothing ... waving a flag with a price in the middle of a field is unlikely, on its own, to drive anyone to buy your product or service ... so to be effective, a price needs to be a fully justifiable component of your strategy ... and only then

Troubleshooting22nd April 2013

I spend a significant part of my time problem-solving with businesses of all shapes and sizes. Remember Sir John Harvey Jones MBE? His TV show in the early ‘90s, Troubleshooter, and a few successors that have updated the entertainment factor, apparently tell you much of what you need to know about Troubleshooters. Often they show the angry, mistrustful or tearful owners, through a magical process being led through the maze, transforming into re-motivated and joyful beings ... with a little